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Content marketing is no longer just a buzzword that’s used interchangeably with the word viral or content writing. It’s encouraging to see many Indian brands pushing the envelope and really believing in the potential of content marketing – and seeing results! Here, I’ve tried to list down some interesting campaigns and companies nailing content marketing. …

5 Great Examples of Content Marketing (And Brands that Are Nailing It) Read More »

Content creation is a process that involves careful thought and research, to ensure that your readers get the best value. Creating high-quality content is not confined to the fluidic writing style you possess. You’ve got to tap into the vast resource library of creator’s tools available for free. And if you have to pay for …

7 tools anyone in the content business should know about Read More »

“So, Natasha, have you thought about the offer? Would you like to take it up?” The HR lead at Pepper called me sharp at 11 am on Dec 1. Till November 30, my decision was clear as day. I loved this new role and this company of young entrepreneurs seemed like the perfect match for …

What do working moms want, anyway? Read More »

You’d think everyone loves Santa, but lately, in a world of personalized, hyper-communication, Santa’s been getting a bad rep. Don’t believe us? See what a few kids have to say: With all these requests coming in, Santa’s been thinking of getting more involved with his target audience. With new technologies and tools coming in, surely …

Simple All the Way: How Santa Uses Pepper to Reply to Billions of Letters Read More »

Web 3.0 is still in its infancy, but it is a fantastic time to be alive and see the Internet transform from the social-media-driven, Big Tech-dictated Web 2.0 world into a more decentralized and creator-friendly one. Every content creator, community manager, and marketer is excited to see what lies ahead. With the digital world order …

3 Reasons to Be Excited About Community-Building in a Web3 World Read More »